The pretentiousness of the automobile industry as a whole is something to behold, but the current belief that we as consumers will somehow be more drawn to “pre-owned” cars over “used” cars is just insulting. “Oh, it’s pre-owned? I thought it was just used. That changes everything!”
White Outs 
Marketing is all about making something sound more appealing or necessary than it really is.
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…and trying to convince you that your life is meaningless and empty without their product.
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